Lurpak Softest

We had a lot of fun shooting this, my second collaboration with Lurpak. It’s a companion piece to the TV commercial, in which our brief was to show the practicality and smoothness of Lurpak Softest, and how much easier it is to use compared to previous Lurpak spreadable products.

We shot it over two days in a house in South London, making one location look like many, as we endeavoured to create a snapshot of the whole nation at meal-times. We also ended up eating A LOT of sandwiches!

This edit is the Director’s Cut of the film - the music being the only real difference - to my mind it captures the fluidity and ease of the product, the rush of quick meal times, and also the fun of food. Thanks to West One Music for letting me use it here.

Client: Lurpak

Creative Agency: Leo Burnett

Director: Paul Quinn

Creative: Dan Fryer & Gate Lambert

Producer: Christian Gill

Cinematography: Richard Bell

Music: West One Music www.westonemusic.com