LIDL / I’m A Celebrity

Kiosk Kev’s been called many things. The strong, silent type. The stony-faced assassin. A man for whom the phrase “a picture is worth a thousand words” was coined. Nothing can break him, or so we thought…

This was honestly one of the most pleasurable shooting experienced I have ever had. Sometimes the simplest of ideas are the best: Kev doesn’t break character for anything, until faced with the deliciousness of Lidl’s festive range. It allowed us to find humour in that simplicity. The less that happened on screen, the more amusing the results. Mark, the man behind the beard, was an absolute delight. We flew him in from Australia, where we placed him in a stunningly reimagined and cinematic version of his camp from I’m A Celebrity, Get Me Out of Here.

The thing I’m most proud of is that the humour works whether you are aware of who Kev is or not. He’s a character only known to fans of the show, yet people who have never seen an episode still get it immediately. Kudos, once again to an amazing team. I’d be nowhere without you. And thanks to Lidl and IAC for being such dream parteners to collaborate with.

Director & Copywriter: Paul Quinn

Producer: Jon Hinton

Production Company: ITV Creative

Creative Director: Alex Mathieson / Tom Silcock

Campaign Manager: Olivia Logue

Production Manager: Rebecca Sherab

Production Co-ordinator: Paris Hounam

1st AD: Paul McCann

Runners: Rose Arthur & Jensen Pipe

Cinematographer: Richard Bell ASC

1st Assistant Camera: Sam Hyde

2nd Assistant Camera: Ollie Cipres

Grip: Bobby Brown

Playback: Mickey Richards

DIT: Alix Milan

Gaffer: Jeff Celis

Sparks: Jack Middleton, Cristian Trujillo Celis, Bert Hurtado & Meg Sharp

Riggers: Harrison Lanigan & Mogan Lanigan

Art Director: Georgia Shelton

Buyer: Lettie Grumbar

Props Master: Nick Turnbul

Props: Simon Linzell & Marianna Branch

SFX: Jack Kirby

Food Stylist: Elaine Ngan

Food Stylist Assistant: Michaela Pentucci

Hair & Makeup: Lu Hinton

Wardrobe: Nicole Daly

Offline Editor: Paul Quinn

Colourist: Caroline Morin

Sound Designer: Richard Nathan

Music: Extreme Music

Storyboards: Ashwin Kumar