I'm always thoroughly entertained by Peter Crouch’s Ariel campaigns when they pop up on the telly or in my feed. So it was a real honour to get to do one all of my very own. In spite of the fact Crouchy swore he’d never step foot in the jungle as a campmate, we twisted his arm into trying on the Khakis for size. What a lovely man and a really good sport, who let us cover him in all sorts of nastiness to showcase the cleaning power of Ariel.

This one was an amazing team effort with only a single day to shoot the whole thing. Whilst we didn’t have the kind of budget to match the original campaign, the art department especially outshone themselves, redressing a relatively small area of jungle with very tight turnarounds to transform it into completely different scenes.

Director: Paul Quinn

Producer / Head of Production: Rick Bateson

Production Company: ITV Creative

Creative Director: Alex Mathieson / Tom Silcock

Campaign Manager: Tia Sackett

Production Manager: Kate Woodhouse

Production Co-ordinator: Shannen Patten

Talent: Peter Crouch

Peter Crouch Body Double: Ben Barnett

1st AD: Jai Lusser

2nd AD: Jess Horne

Runners: Zoe Bradley, Fintan Power & Oliver Deakin

Cinematographer: Richard Bell ASC

1st Assistant Camera: Sam Hyde

2nd Assistant Camera: Jensen Pipe

Key Grip: Neil Blakesley

Grip: Daniel Winter

Crane Technician: Jody White

Sound Recordist: Quillon Larratt

Boom Operator: Mike Kent

Playback: Robbie Ross

DIT: Gotlieb Berg

Gaffer: Jeff Celis

Sparks: James Knight, Cristian Trujillo Celis & Meg Sharp

Master Rigger: Aaron Warren

Advanced Rigger: Scott Stephens

Art Director: Georgia Shelton

Props Master: Nick Turnbul

Buyer: Lettie Grumbar

Prop Master: Dan Bryant

Props: Simon Linzell & Charlotte Hill

Prop Buyer: Chloe Wood

Construction Manager: Callum Andrews

Standby Construction: Rich Evans

Standby Painter: John Ivall

VFX Supervisors: Neil Gawthrop & Miguel Ferreiraf

Props Transport: Tom Hamilton

Stylist: Chloe Gross

Hair & Makeup: Elle Clancy

Editor: Gerard Harris

Post VFX: Native Strangers (nativestrangers.co.uk)

Audio Engineer: Ellis Mcgourlay